Re-Mind Psychology Clinic
Logo and Visual Identity Design
Bucharest, Romania 2024
Logo & Branding: David Julean
Art Direction, Illustrations & Animation: Raul Lile
Project Coordinator: Andrei Stănisteanu
Communication Strategy: Delia Tesi & Călin Drob
Behance Copy: Niels Fraemke
The Re-Mind Psychology Clinic, located in Bucharest, Romania, founded by Răzvan Chiru and Daniel Milicescu, is dedicated to helping individuals and organisations overcome personal and professional challenges.
The goal was to develop a brand identity that resonates with a broad and diverse audience. While traditionally focused on providing B2B services—offering corporate consultations such as improving team morale—the clinic sought to expand its scope to include younger individuals through B2C services.
As the clinic prepared for its grand opening, Studio Maller was tasked with crafting a brand strategy and identity that not only speaks to corporate clients but also connects with a new, younger demographic. Our mission was to create a flexible brand foundation that could serve as a "playground, " allowing the clinic to meet the tailored needs of its varied clientele.
Studio Maller © 2024
Concept Breakdown
Logo Architecture & Design Language
The clinic’s name, Re-mind, serves as a subtle yet powerful reminder of the importance of mental health, reinforcing the idea that self-care should never be neglected. At Studio Maller, we wanted to ensure this brand echoed the journey each client undertakes as they face and overcome mental health challenges. Central to our concept was the theme of the journey and map and the appreciation for the process of healing.
Our design centrepiece, the letter "R" , is not just a letter—it’s a symbol representing the uncertain yet rewarding journey of therapy. The curved lines and rounded shapes within the "R" evoke the idea of a therapeutic path that, like life itself, is rarely a straight line. This symbolic "map" reflects the twists and turns one may experience during therapy, illustrating that while the journey may be challenging, it is undoubtedly worth embarking on.
The concept of the "R"- as a road worth taking, became the guiding principle behind all the visual elements for Re-mind. We employed flowing lines and organic shapes to further symbolize the therapeutic journey. The hand-drawn quality of these elements fills the brand with a personal and human touch, while the rounded typography reinforces the visual metaphor of a map.
Our minimalist approach to the visual elements allows the brand to remain approachable, while the diverse color palette ensures it appeals to a broad audience and tailored needs.
Brand Elements
Illustrations & Color Pallet
The wide range of colors reflects Re-mind's commitment to inclusivity. Each shade was carefully selected to evoke calmness, energy, and natural harmony, resonating with the clinic's holistic approach to mental health. We avoided overly intense colors to maintain a sense of peace and safety, but balanced this with energising tones that capture the complexities of personal growth.
This delicate interplay between calm and challenge reinforces the message that while the journey may be difficult, it is filled with both opportunity and positivity.
Credits:
Logo & Branding: David Julean
Art Direction, Illustrations & Animation: Raul Lile
Project Coordinator: Andrei Stănisteanu
Communication Strategy: Delia Tesi & Călin Drob
Behance Copy: Niels Fraemke
