MUSHROOM STUDIO DESIGN
Mushroom is an interior design studio based in Arad, Romania. Founded by two young entrepreneurs, Alina and Mihaela are on a mission to create meaningful spaces for their clients.
The task was to re-design their brand identity in time for the company's second year anniversary, by building on their already established online presence, while elevating the brand through a revamping of their logo, colours and assets.
As both owners are passionate about fashion and furniture design, we wanted to integrate an editorial approach to the brand visuals, with curated photography, intricate textures and bold colors. The objective: make a bold statement.
Studio Maller © 2023
Concept Breakdown
Logo Architecture & Design Language
Starting from the name "mushroom" and the focus on fashion inspired visuals, we didn't want to alienate to much from the interior design world, creating brand elements that would act as support structures for the studios ambitions yet refreshing projects. The identity system will allow the two designers to showcase the most versatile interior designs without forcing them to only use a specific color pallet.
The tilted H allowed us to introduce a more playful and juvenil element to the logo word mark emulating high fashion magazine titles.
Elegance and professionalism meets color and joy.
Brand Elements
Visual Identity & Animation
The challenge for us was to create a color pallet that would make the brand stand out in a field where most identities use monocromatic pallets. This is why we decided to go for a bold combination between bright pink, dark green and chocolate brown tones, to create a refreshing viewing experience.
A important addition to the visual identity are the logo and asset animation. We used the H letter as a break between the two syllables "mush" and "room", appearing first, than spread and reveal the two sides of the name.
Visual Inspiration
Print Design & Visual Identity
Mushrooms are known for using convectively created airflows to disperse their spores to spread. In one of our discovery session, we understood that a major goals of Mushroom is to grow as a creative hub, opening a collective space where multiple artist can work and get inspired together.
A space where creativity multiplies, like mushroom spores in the air.
Alternative Symbol
Logo Symbol Design
Next to the Mushroom word mark we set out to design a logo symbol that would add an extra layer to the brand. Inspired by jewelry and the round shapes of a mushroom, we designed multiple symbols that could be used as social media icons, pins or simply as a distinctive mark.
Credits:
Logo & Brand Identity: David Julean
Motion Graphics & Art Direction: Raul Lile
Mood-boards: Ioana Groza
