Find Joy In Your Life And You Find Your Home
Kelvin Jones is a British Zimbabwean singer-songwriter, who is known for songs like "Call You Home", "Only Thing We Know", "Love To Go" and many more. As an international artist living in Germany, he was able to succeed as a musician by his talent and a high-quality team, including Four Music, a sublabel of Sony Music Entertainment. However, Kelvin Jones had many loose ends in his success, as he was publishing very diverse content and does not have a clear fan community yet. This project supported his needs & wants as I created his personal branding concept to bring structure and a reason behind this unique character. Therefore, this project was about defining his true brand core, brand strategy & positioning, a clear brand design, and social media content concepts & campaigns.
Throughout the brand development process, it became clear that Kelvin Jones is the brand synonym for joy & honesty. After realizing, that the closer you get to the feeling of joy, and the feeling of being yourself; the closer you come to your home emerges. Kelvin decided to go on a journey, that is not depending on distance, it depends on yourself. Anyone can be happy. Kelvin Jones just creates it. Life offers people a stage, and Kelvin shows that you can perform anything you want, you just need to enjoy it. And even, if you dont always feel good; Kelvin Jones makes sure, that you learn to enjoy the process of being vulnerable and to be open about it.
It's not home if you don't feel like being yourself.
