Step 1: Research and Moodboard
- Brand Discovery Sessions: A 2-hour meeting to establish the brand's direction.
- Competitor Visual Research: Analysis of local and national competitors to identify visual trends.
- Look and Feel Guidance: Creation of 3-5 moodboards to define the brand's visual style.
Step 2: Logo Design Package
- Logo Sketches: Development of two logo concepts.
- Final Logo Execution: Completion of the final logo in all required formats.
-Logo Mock-ups: Creation of 6-8 mock-ups for presentation.
Color Palette Options: Presentation of four color layouts with codes.
- Font Pairing: Selection of 3-4 fonts without commercial licenses.
- Logo Layout Options: Development of four logo layout options.
- Final Logo Export: Compilation of all logo options in a drive folder.
- Brand Book: A 12-14 page PDF guide detailing the brand's visual identity.
Delivery time: Within 1 month
Concepts & revisions: 2 concepts, 2 revisions
Thank you!