Step 1: Research and Mood-board

- Brand Discovery Sessions: A 2-hour meeting to establish the brand's direction.
- Competitor Visual Research: Analysis of local and national competitors to identify visual trends.
- Look and Feel Guidance: Creation of 3-5 moodboards to define the brand's visual style.
- Naming research: Finding the perfect name for the brand to stand out.

Step 2: Logo Design Package

- Logo Sketches: Development of two logo concepts.
Final Logo Execution: Completion of the final logo in all required formats.
- Logo Mock-ups: Creation of 8-10 mock-ups for presentation.
Color Palette Options: Presentation of four color layouts with codes.
- Font Pairing: Selection of 3-4 fonts without commercial licenses.
- Logo Layout Options: Development of four logo layout options.
- Final Logo Export: Compilation of all logo options in a drive folder.
- Brand Book: A 12-14 page PDF guide detailing the brand's visual identity.

Step 3: Brand Asset Design

- Pattern and Colors: Design of two brand patterns..
-Email Signature Design: Design of the email signature.
-Final Export in Drive: Compilation and export of all design assets.

Step 4: Visual Strategy and Assets

-Visual Strategy: Development of a comprehensive strategy tailored to the industry.
-Social Media Aesthetic Guidance: Creation of a storyboard for visual consistency.
-Social Media Template Design: Design of four templates.
Storyboard for Animation: Creation of an animation storyboard.
-Logo Animation: Development of a logo animation.
Secondary Animation: Creation of additional animations per asset.

Delivery time: Within 2 months
Concepts & revisions: 2 concepts, 4 revisions
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